Resources
Trang chủ » Resources » White Papers

White Papers

29/05/2019

Can Technology Save Brick and Mortar Retail Stores from Extinction?

Can Technology Save Brick and Mortar Retail Stores from Extinction?

As the holiday season approaches, retail stores are preparing for the increasing traffic of customers. The major advancements in today’s computer technology and the emerging increase in the popularity and success of online businesses have changed the retail industry landscape.

In order to thrive in an environment where many people prefer to browse and buy from online stores such as Amazon.com in the comfort of their homes, retailers need to evolve and adapt to bring customers back through their doors. In order to be responsive to consumer desire for convenience and new shopping preferences, retailers need to embrace the technology that impacts the way the retail industry is doing business and allow customers to have a choice to take more control of their own shopping experiences. Failure of such attempt could have serious consequences. They could follow in the footsteps of well-known retailers such as Toys R Us and RadioShack, which were forced to shut down a majority of their stores due to declining sales.

Many retail stores are creating online counterparts to remain competitive. Brick and mortar stores offer something that online stores can’t – the ability to touch, examine and sample their products before purchasing them. In-store kiosks, smart cameras and interactive digital signage also improve in-store experience, retail store learning and customer engagement. Providing a positive customer in-store experience, coupled with becoming a smarter retailer, will increase customer satisfaction and can increase the likelihood of customers returning to the store and purchasing more products.

Improving Customer Experience with In-store Kiosks

One reason people may choose to shop online is due to the ease of finding the right product that they desire. Imagine their frustration over taking the time to travel to a brick and mortar store for a specific item, only to fail at finding it and leaving the store dissatisfied. This can be remedied by an online store where customers can ensure that the products they are looking for are available at the store of their choice. They can choose to have the items shipped to their home or pick them up in store.

For those who like to visit a brick and mortar retail store, the presence of kiosks with touch panel screens used for information can help enhance their in-store shopping experience. These kiosks can allow customers to browse through the store’s catalogue, compare different products, read reviews and easily locate the items they look for with aisle information. Sales associates present on the floor can also help guide customers and teach them how to use the technology if they are having any trouble.

The kiosk can personalize product recommendations via interactive and personalized customer surveys. For example, in beauty stores, customers can specify what kind of skin type they have and receive recommendations based on which products are best for their skin. In furniture stores, customers can pick and choose different products and place them in virtual rooms onscreen to visualize how all the furniture will look together. If the item is out of stock, the kiosks can suggest similar items or allow customers to order the item for a later pickup day or have it delivered to their home.

Another useful function of the kiosks is to allow guests to leave any feedback or comments. Not only does it encourage customer engagement and allow them to feel more valued as customers, but it also provides retailers valuable information that can be used to improve the overall in-store experience.

Enhancing Product Displays and Optimizing Sales with Digital Signage

Digital signage can also play a part in enhancing customer experience in physical stores. Sometimes looking at products and reading reviews isn’t enough- people want to see products in action. Demos and short videos of products can be played next to their displays to reassure customers that the products are reliable and meet their expectations. The interactive nature of the digital signage solution can help spark the interest of others that may have otherwise just passed by the displays without a glance. Thanks to advanced digital signage player technology, retail stores can maximize the shopping experience and better compete with the increasingly popular online shopping world – as well as with other brick and mortar retail stores.

Smart Retail Analytics

Smart cameras and advanced computer systems with the right software can capture valuable information about their customers. The resulting analytics can provide many details including demographics, store layout effectiveness, customer’s emotions while in store, etc. It can provide actionable learning that can lead to ways to enhance their store loyalty and sales.

Axiomtek’s Advanced Retail Solutions

Axiomtek manufactures a series of products that can be incorporated into brick and mortar retail stores. Their touch panel PCs and monitors come in various LCD display sizes with flexible options of resistive or projective capacitive touch screens for ease and practicality of use. For outdoor use in harsher conditions, they feature anti-scratch designs, IPX1-rated enclosures and IP65/NEMA 4-rated front bezels for water-proof and dust-proof operations. Axiomtek’s wide range of touch panel PC products offers scalability, a wide variety of features that suit most requirements, and ease of expandability and customization. They can withstand heavy customer use, making them ideal as in-store kiosks. The touch panel PCs come with flexible communication options, including Wi-Fi and Bluetooth, to allow customers real-time access to product availability and other information.

The touch panel monitors can be connected to Axiomtek’s digital signage players for smart retail uses. The digital signage players offer scalable computing performance and excellent graphics capabilities. These products include features such as multiple independent displays, high brightness and super slim designs to fit in space constraint environments such as small areas behind the product displays in retail stores. They can be used to deliver information, offer product demonstrations and deliver customized promotions next to the products to encourage purchase.

Many public kiosk systems integrators may look to provide smart kiosk products that are run on high performance motherboards. Axiomtek designs and manufactures highly reliable, comprehensive lines of embedded boards in a wide variety of form factors that have been integrated into many public kiosks. These kiosks can make customers’ lives easier and help increase sales.

It is possible for brick and mortar retailers to coexist with online shopping today- they only need to learn to adapt to the constantly changing environment and embrace the use of more technology. Retailers need to focus on providing choices for customers and a positive in-store experience more than ever to build brand loyalty and customer satisfaction. It is the key to saving retail stores from becoming extinct today.

Download the White Paper (PDF)
29/05/2019

Transportation Industry Trends – Improved Surveillance Technology for Mass Transit across the Globe

September 11, 2001 changed the face of security not only in the United States, but in other countries as well. The world has seen an increasing number of security threats, and most of these acts of terrorism focus on areas with the biggest payload. These areas have millions of potential victims, an open environment, and hundreds of escape routes for the attackers. One area that has seen increase in security risk and technology changes is mass transit systems.

Download the White Paper (PDF)
29/05/2019

Axiomtek COM Express® Type 6 Products

The COM Express® standard was first released in 2005 as the open industry standard for Computer-On-Module by the PCI Industrial Computer Manufacturers Group (PICMG). The COM Express® standard has worked to provide standardized module interfaces for several different target industries such as industrial automation, gaming, defense and aerospace, medical, retail, advertising, etc.

Download the White Paper (PDF)
29/05/2019

Axiomtek’s Embedded Boards with Intel® Haswell/Haswell Refresh Platform

Haswell is the codename for the processor microarchitecture which has replaced both the Sandy Bridge and Ivy Bridge microarchitectures. The Intel® Haswell family features a new CPU core, new graphics and substantial changes to the platform in terms of memory, power delivery and power management. The Haswell microarchitecture also provides improved performance and power consumption, taking advantage of Intel’s 22nm process technology, while simultaneously introducing new integrated graphics named Iris. The improvements in Haswell are concentrated in the out-of-order scheduling, execution units and especially the memory hierarchy. 4th Generation Intel® Core™ processor family based on Haswell microarchitecture will bring faster, thinner, lighter, cooler, and more secure systems with built-in graphics into the mainstream.

Download the White Paper (PDF)
29/05/2019

Axiomtek’s Embedded Boards and System-on-Modules with Intel® Bay Trail Platform

The Intel® Atom™ processor E3800 product family (codename: Bay Trail-I) and Intel® Celeron® processor-branded SoCs (codename: Bay Trail-M/D) are the first System-on-Chip (SoC) designed for intelligent systems, delivering outstanding computing, graphical, and media performance. These SoCs are based on the Silvermont microarchitecture, utilizing Intel’s industry-leading 22nm process technology with 3D Tri-Gate transistors, which deliver significant improvements in computational performance and energy efficiency. Highlights of the product family include high I/O connectivity, integrated memory controller, virtualization, and built-in security capabilities within a thermal design power (TDP) range of 5W to 10W. They provide many of the same features and performance-per-watt benefits, making them ideal for PC-like designs, such as thin clients, retail transactional clients, and digital signs.

Download the White Paper (PDF)
29/05/2019

Trends in Factory Automation: The Internet of Things

Factory automation technology is entering a period of rapid change and technical advances designed to improve operations. Factory processes will be more efficient with higher reliability and better quality output. Requirements for operator intervention in manual settings or in open control loops will become increasingly rare and even closed loop controls will change as intelligent sensors and universal connectivity become commonplace. Fast networks will allow factory data to be available outside the plant in real time and secure networks will replace present-day slow, insecure communications.

Download the White Paper (PDF)
29/05/2019

Axiomtek’s Embedded Board and System-on-Module with Intel® Broadwell-U Platform

The Internet of Things (IoT) offers tremendous new business opportunities. Organizations can integrate real-time intelligence, control, and interactivity into almost any process to improve how they engage with customers, treat patients, optimize operations, and run factories. The 5th generation Intel® Core™ processor (Broadwell-U processor line) is engineered to drive high capability and value into IoT usage models by enabling high-quality user experiences with devices that are small, efficient, manageable, and secure.

Download the White Paper (PDF)
29/05/2019

Axiomtek COM Express® Type 10 Products

The COM Express® specification Rev. 2.0 has key features to support abundant high bandwidth interfaces digital display interfaces, such as DisplayPort and High-Definition Multimedia Interface (HDMI), as well as USB 3.0 and additional PCI Express interfaces. In addition to the existing Types 1 through 5, the COM Express® specification Rev. 2.0 also added in the new Type 6 and Type 10 for the more extensive technology upgrades.

Download the White Paper (PDF)
29/05/2019

Axiomtek’s Embedded Boards and System-on-Modules with 6th Generation Intel® Core™ (Skylake)

Intel® has officially announced the full product SKU line-up for its 6th Generation Core™ processor family, which is built on Intel’s newest wave of 14nm processors and delivers enhanced performance and new immersive experiences at the lowest power levels ever. These processors also support the broadest range device designs – from the ultra-mobile compute sticks, to 2-in-1s and huge high-definition all-in-one desktops, to new mobile workstations. 

Download the White Paper (PDF)
29/05/2019

Axiomtek’s Embedded Boards and System-on-Modules with Intel® Braswell Platform

Intel® has launched the first Braswell system-on-a-chip (SoC) for entry-level desktops and notebooks. Based on 14nm technology, Intel® Braswell SoCs are powered by new CPU and GPU architectures, and come with higher general processing and graphics performance at the same or lower thermal design power (TDP) than the previous generation of entry-level SoCs. Intel® currently offers mobile Celeron® N3000, N3050, N3150, and Pentium® N3700. Intel® Celeron® N3050, N3150 and Pentium® N3700 will be also available in desktop PCs.

Download the White Paper (PDF)
1 2